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¡¡Celemi Interview  
A: Asia HR Expo Media ¡¡¡¡¡¡¡¡¡¡C: Celemi
A: The nature and the nationality of Celemi Consulting Co., Ltd
C: Celemi is a Swedish consulting company focusing on business simulation.
All of our consulting services and learning solutions are based on the methodology incorporating; The Power of Learning.

A
:

What's your major market, accomplishments and social impact in Asia?
C: We have offices in Asia, Europe and USA and we have partners and consultants operating in 45 countries. Due to our large scale of operation we can address and satisfy our clients global and multicultural need. Our accomplishment is to redefine corporate training from teaching to learning which is a very existing and different way to learning by doing, learning by making mistakes and learning by having fun.

A
:

What's your positioning in HR industry £¨leader, challenger, or Niche)£¿
C: Celemi invented the business simulations and we are the market leader in this niche market.

A
:

Did you have any marketing activities in last 12 months and what about the feedback?
C: Every month we are organizing Discovery Session of our business simulations and we invite partners and prospects £¨Potential client£© to participate.

A
:

What's your leading and commonly recognized products and services?
C: Our most recognized and popular products are:
Celemi Apples & Oranges®
Celemi Decision Base¡¡Strategic decision making
Celemi Tango¡¡ Manage your intangible assets


Experience a business simulation that helps participants learn basic business principles, particularly cash flow. It allows participants to experience how the company makes money and most importantly how the decisions they make in their job impact the company¡¯s bottom line. Attendants get practice making business decisions such as how to manage, inventory, how to price products and even how to structure a balance sheet ¨C all in order to maximize profits and shareholder value over time.


Experience a business simulation for managers to explain how the market value of your company is made up of tangible & intangible assets. The simulation helps participants understand how relationships, know-how, competence and image - all "knowledge" assets - are directly linked to the financial results of your company. Teams of participants compete for key employees, key customers and market share, while managing capacity, price, budgets and more


Experience a business simulation where managers make business decisions on strategic planning, purchasing and production, corporate intelligence, finance and accounting, marketing and sales, product and market development. Experience how the company makes money and most importantly how the decisions you make in your job impact the company¡¯s bottom line. Participants compete in a rapidly changing marketplace and make the right investments at the right time to get the required return.

A: What do you think the value of the Asia HR Expo and please express your expectation?
C: We hope the HREXPO will bring together a large group of HR related companies so we can have an opportunity to show our products and communicate to new partners, end-users and existing clients.


A
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What's your aim for participation in AHREX 2007?
C: Our aim is to reach a large number of prospects in China during the conference.
 

 

 
 
     
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